Guest Post
This month I have another chat to my good friend, Paul Edwards about Choices.-[=/
PE: Hi again, Richard!
RF: Hey mate, good to see you again. How’ve you been?
PE: Pretty good! But speaking of choice - I noticed you invited me back. Did you really have a choice in that?
RF: Ha! Of course I did. Didn’t I?
PE: Well,
that's the thing - ever heard of forced choice? Magicians love it, but it can also pop up in daily life, even without the rabbit and top hat.
RF: Intriguing. Tell me more.
PE: Do I have a choice?
RF: Nicely played.
PE: Forced choice is about nudging people off the fence. For instance, if you’re
running a survey, instead of giving a neutral option, you limit choices to agree or disagree. Maybe "strongly agree," "somewhat agree," "somewhat disagree," and "strongly disagree."
RF: Hmm. But doesn’t that limit people’s genuine responses?
PE: It can, sure, but sometimes neutrality isn’t helpful - especially if you're after clear insights. Take the HBDI Whole Brain Thinking assessment we both
use; it has forced-choice questions precisely to uncover how someone naturally thinks under pressure.
RF: Fair point. But here’s something else interesting about choices: too many can be just as problematic. Excessive options can paralyse decision-making and even hurt psychological well-being.
PE: Seriously? How’s that?
RF: Barry Schwarz talks about this in his book,
The Paradox of Choice. He calls it the tyranny of choice - too many options lead to higher expectations and more potential for regret, making it tougher to feel satisfied. It can also cause analysis paralysis, preventing any decision at all.
PE: Ah, yes - good old analysis paralysis!
RF: Exactly right.
PE: So does
Schwarz talk about forced choice, too?
RF: Sort of. He recommends deliberately limiting options, similar to forced choice. He also suggests aiming for choices that are "good enough" rather than perfect. I think it is why I like the Aldi supermarket so much.
PE: Does gratitude factor into it? Like appreciating what you've got rather than longing for something you don’t?
RF: Absolutely. And here's one you’ll find particularly fascinating, given your analytical bent - Schwarz recommends making certain decisions irreversible.
PE: Really? Irreversible?
RF: Yep. It reduces second-guessing and cuts down regret significantly.
PE: Makes sense. Do you have regrets about any choices you've
made?
RF: For sure. But looking back, most of the things I've regretted have taught me something valuable. Maybe the trick isn't avoiding regret, but choosing how to learn from it.
PE: Sounds like a choice worth making.